Best Western Introduces We Care Clean Pogram at Superior Inn Grand Marais

Best Western Introduces We Care Clean Program

Our Commitment To Keeping You Safe And Healthy With Industry-Leading Cleaning Standards

As the world begins to gradually reopen, we are excited to welcome our loyal guests back to our hotels while meeting your health and wellbeing standards. When you are ready to travel again, we understand that you will understandably have a heightened awareness and expectation of cleanliness when it comes to your choice of accommodations.

For nearly 75-years, Best Western® Hotels & Resorts has been an industry leader in our reputation for providing you with clean, well-maintained accommodations. In 2012, we became the first hotel brand to set a high-level of cleanliness with the roll out of our I Care Clean program in partnership with IDEO. At the onslaught of the COVID-19 pandemic, we were among the first in the industry to roll out standards and best practices to enhance our cleaning protocol. Now, as part of our ongoing commitment to keeping you safe and healthy during these challenging times, we have expanded on those industry-leading cleaning standards with the launch of the new We Care CleanSM program

Based upon guidance provided by the Centers for Disease Control and Prevention (CDC), the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency (EPA), and Health Canada, the We Care Clean program addresses everything from guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining the customer service you expect from a Best Western-branded hotel.

Based upon guidance provided by the Centers for Disease Control and Prevention (CDC), the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency (EPA), and Health Canada, We Care Clean addresses everything from guestroom and common area cleanliness, to streamlined processes that minimize contact between guests and associates, while maintaining customer service. The program will be updated regularly based upon the latest standards and recommendations by governmental agencies and industry groups.

When you next stay with us, there will be some changes you can clearly see, such as the installation of social distancing floor decals; while others, you can rest assured are taking place behind the scenes, such as the enforcement of heightened and comprehensive cleanliness standards. The We Care Clean program addresses five key areas in our hotels:

Front Desk and Lobby

  • New protocols will minimize guest contact with personnel through a streamlined check-in and check-out process such as the use of Best Western’s Mobile Concierge platform.
  • Social distancing measures will be implemented, wellness best practices signs will be prominently posted, and all lobby brochures, magazines and papers will be removed.
  • Enhanced sanitization procedures will be in place at the front desk, in the lobby and across guest touch points throughout the hotel with disinfecting taking place regularly.
  • Sanitizing stations or wipes will be available throughout hotels.

Guestroom and Housekeeping

  • Our commitment to keeping you safe and healthy with industry-leading cleaning standards.
  • Unnecessary items will be removed from guest rooms, such as decorative pillows, bed scarves, paper notepads and pens.
  • For guest and employee safety and well-being, daily housekeeping service will be by request.

Temporary Breakfast Offerings

While recognizing the importance of a quality breakfast, offerings have been adapted to prioritize your health and safety, including:

  • Breakfast offerings that comply with local regulations, with breakfast rooms closed where required to avoid unnecessary guest congregation.
  • Enhanced ‘Grab & Go’ offerings will be implemented in most hotels providing guests with pre-packaged food and beverage options.
  • Hotels may opt to provide a “served” or pre-plated breakfast to minimize guest contact with food, beverages and surfaces, and cross contamination.

Public Amenities

  • When allowed to open, public amenities such as fitness centers, swimming pools and meeting rooms will be cleaned on closely monitored schedules with disinfecting chemicals. Each evening, these areas may also be sanitized with the use of electrostatic fogging, ozone generators or ultraviolet devices (once available).
  • Hand sanitizer or wipes will be provided for guests and employees in all public areas.

Hotel Employees and Staff Requirements:

  • Hotel employees will follow strict guidelines, including utilizing Personal Protective Equipment, frequent and stringent hand-washing protocols, and housekeepers/laundry staff will wear both gloves and a mask.
  • Employee workstations will be cleaned and disinfected after every shift.
  • Employees will be empowered to stay home if unwell, communicate their potential exposure to COVID-19 with management, and will be fully educated on how to maintain a safe and clean home.
Best Western Introduces We Care Clean Pogram at Superior Inn Grand Marais
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“Fantastic room with a view. Enjoyed our time here. The facilities were fabulous. The breakfast was wonderful and filling. The lobby bar and bistro was delicious. Lots to see and do in this area. Light house, water falls, wish we had gotten to to Isle Royale National Park but boat was broken. Next time. Went to Canada for a day. Wish we had see the northern lights. Reasons to go back.”

–   John N Karen K TripAdvisor Guests

“We LOVED the town of Grand Marais. This hotel was the perfect location to walk anywhere in the town. It was so convenient to just walk to restaurants, shopping and the beach. The view from the room was fantastic and unexpected. The room had a little patio that overlooked the lake. It was very clean and had a nice tile shower with a double shower head. They also had a very nice fitness room, which I didn’t use since the weather was great. There was a free breakfast which was nice. They kept it clean and well maintained. We will definitely stay here again!”

– Jessica C TripAdvisor Guest